How many times have you wondered why your pet behaves the way it does? How often do you need stats to back up your product marketing claims? No matter the industry or search intent, your target audience’s questions are all answerable with scientific research.

Your articles must meet your readers where they are. Ideally, science-based writing is accessible in many forms and avenues, through social media, blog posts, white papers, press releases, and other web content.

No matter where your readers find it, science stories and industry news should always be written in plain English.

Whether you’re putting together a casual blog for fellow animal lovers or promoting your research-backed product, science-based writing is the foundation of all that you promote and convey online.

All new and existing companies and brands must market to their target audiences. My philosophy is that content marketing is only effective when it is based on the demonstrable truth. Here lies the core of a freelance science writer's responsibilities.

My job is to gather relevant data and showcase it via engaging stories, news updates, and other publication types. When your content quality and SEO line up appropriately, your new content will drive down that bounce rate and boost your conversion rate.

This is the type of work I love. In 2015, I started to write about science online to teach my peers about evolutionary biology, animal behavior, ecology, and environmental issues. Since then, I’ve expanded my craft to apply my love for science communication in industries of all kinds, from home and garden to cannabis use to pet care.

My work is informed by my past academic and professional experience. I am inspired by my lifelong love of science and writing. This fuels my desire to put quality information into the hands of the people—especially laypeople.

Science journalism is just one of the many ways I bring this goal to fruition. As a member of the National Association of Science Writers, I take my role in communicating complex STEM concepts very seriously. Plus, my press access to various news channels enables you to provide up-to-the-minute content to inform and empower your readers.

Additional background factors and experiences that informed my desire to become a full-time freelance science writer and B2B+B2C content provider include:

• Bachelor of Science, Zoology (University of California, Santa Barbara)

• Master of Science, Environmental Policy and Management, concentration: Fish and Wildlife (in-progress, American Public University)

• Laboratory and field research assistant

• Veterinary technician

• Dog caretaker

• Zoo interpretive guide

My zeal to create research-based content extends across several niches and styles. As long as I have the internet at my fingertips and a reference for your style and tone, I can write high-quality publications, magazine features, and more, as if it flowed directly from you.

My career in science writing began back in 2015, when I was invited to join a professor, Dr. Doug McCauley, and then Ph.D. student, Lacey Hughey, to study the wildebeest migration in Serengeti National Park.

I managed the lab website, documenting our day-to-day lives and the most interesting aspects and goals of our project. At the same time, I kept family and friends updated on my personal experiences on my own website.

After returning to the United States, I later expanded my personal online platform to be a hub of scientific education, which ultimately became the late Black Flower Science Co. Here, I taught my readers about evolution and ecology, and encouraged discussion on how they saw themselves, as humans, relating to the natural world.

Now, seven years later, I continue my work as a scientist and, more importantly, scicommer, on various platforms and for clientele.

My freelance writing work has been featured in numerous science magazines, like NatureVolve and 2 Million Blossoms, and other publications with a broader focus, such as The Bark and Yes! Magazine. I was also a regular contributor to Massive Science as a Certified Science Storyteller, Hemp.inc, and 8 Billion Trees. These days, you can see my most recent work at Halo Science and The Vector Impact, among other platforms on occasion. See a list of my most notable written work here.

Whether you need research-based marketing blogs, newsletters, or social posts, or life science content about plants, animals, or the environment, I've got you covered.

Jazmin “Sunny” Murphy

Professional Science Writer, B2B + B2C Content Writer and Copywriter, specializing in intersectional science communication for Black and Indigenous people. Provides an effective content marketing plan centered on educating and empowering target audiences through journalism and storytelling.

Credentials

Bachelor of Science, Zoology, 2011-15

Master of Science, Environmental Policy and Management (Fish and Wildlife Management), 21 units, 2018-20

Web Science Writing, 2015-Present

See Curriculum vitae and Academia profile.